Our KCL holiday survey found that gifts are the most stressful budget item for shoppers this year, beating out food and travel. To save money, shoppers are shifting their shopping habits to stores they don’t always frequent. š
That’s according to our survey of more than 2,598 consumers in November 2024.
š Our results show gift budgets are shrinking in 2024. More than half (54%) of shoppers say they’re planning to spend less on gifts this season than they did last year. Meanwhile, 38% say they’re keeping their gifting budgets the same. Just 8% say they’re going to spend more.
Budget-conscious holiday shoppers are shopping at Amazon, big box stores, discount chains, and dollar stores. Amazon leads, with 76% planning to shop there more.
Are you a stressed shopper? Get our full survey results and three ways that you can save this holiday season. ā¤µļø
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